A world of experience in one senior living management company.
As housing for older adults evolves, it's important to work with people who know the past, present and future of the industry. That's West Bay—the forward-thinking senior living management company poised to help make your operation successful.
True operations expertise.
When you partner with West Bay, you work directly with the owners. So you can tap into our unparalleled experience successfully guiding senior living communities across the U.S. — combined with a valuable perspective on international best practices. It's the perfect combination to shape the future of your community for older adults.
Jim Biggs / chief executive officer
Jim Biggs has been directly involved in the senior living industry since 1988, working with more than 45 communities in both the United States and China. He recently completed six years as the Managing Director of a full-service senior housing management company located in China. During this time, he was instrumental in the development of three senior housing product lines—bringing American best practices to this evolving market.
Prior to China, Jim spent 23 years with Life Care Services, the third-largest manager of rental senior living communities and continuing care retirement communities in the U.S. He served as Vice President of the company's largest territory, providing direct oversight for over 20 older adult housing developments and operational communities located primarily in the western U.S.
Josh Johnson / chief operating officer
Josh Johnson has been managing senior living communities since he received his undergraduate degree in 1997—and was hired by Jim Biggs. Josh spent most of his career in California managing senior living properties, where he broke records for highest net margin, highest price per unit and highest occupancy during the recession. He also holds a Masters in Gerontology from the University of Southern California.
In 2012, Josh moved to China to help a large Chinese company establish their senior living platform, where he successfully opened a 3,000-apartment CCRC and helped develop plans for six similar communities in China. He also led a team that was the first large insurance company in China to successfully invest in the U.S. senior housing market. In 2016, he started his own investment company, Atlantis Senior Living, which has been responsible for brokering over 60 properties worth over $900 million.
Melody McFadden / Controller
Melody has over 28 years of experience working in Senior Living and Health Facilities as an Accounting Director and Business Office Manager. She also has over 5 years of experience working in the Healthcare Consulting Division at an accounting firm where she prepared cost reports and consulted with clients on a number of billing and compliance issues. Melody has prepared budgets and financial reports and has worked with owners and board of directors in monthly and annual financial planning. Having worked in the industry, she understands the operations behind the numbers.
Shelley Li / Regional Director of Operations
Licensed in the State of California, Shelley Li possesses both the Nursing Home Administrator (NHA) and Residential Care Facility for the Elderly (RCFE) Administrator licenses. Her solid academic background from USC's Master of Gerontology program and relevant management experience as the Health Center Administrator at one of the largest CCRCs in California makes Shelley a valuable member of our growing company. As the regional director of operations, Shelley works directly under Josh Johnson, COO, on all our West Coast community projects.
Fred Paoli / Operations Specialist
Fred Paoli became part of our executive leadership team in February 2020 and reports directly to Josh Johnson. Among his responsibilities, he identifies ways to optimize the operations of our communities and ensures that we are in compliance with state and federal regulations. Fred joined us from a large, national senior living company, where he served as Director of Rehabilitation for the West Coast region and then as an Associate Executive Director. Prior to that, he worked for a national home health company for seven years. He held a managerial role for several years during that time and provided physical therapy services in various settings, including hospitals, acute rehabilitation units, outpatient orthopedics, and skilled nursing facilities. Fred has been a licensed administrator with the state of California for two years and a licensed Physical Therapy Assistant since 1995.
Celeste Tian / Assistant to the CEO and COO
Celeste Tian brings a wealth of practical knowledge to her role as the administrative assistant to Jim Biggs, CEO, and Josh Johnson, COO. She holds a master’s degree in Aging Services Management and an Executive Certificate in Home Modification from the USC Leonard Davis School of Gerontology, as well as an undergraduate degree in Public Health, Gerontology from the Guangzhou University. Her passion for improving older adults’ quality of life has led her to pursue additional professional RCFE (Residential Care Facilities for the Elderly) operation skills. Fluent in Mandarin and proficient in both English and Cantonese, Celeste helps improve the team communication experience at West Bay Senior Living.
Exceptional management for exceptional new communities.
The caliber of our clients reflects the level of expertise you can expect from West Bay. We're currently working with a portfolio of older adult communities under development by South Bay Partners in Southern California – starting with these two exceptional properties:
The Variel - Woodland Hills, California
The James - Irvine, California (coming soon)
Huntington Beach, California (coming soon)
The Variel Rendering Images
bringing operational expertise to existing communities.
Our experience across a wide range of successful operations makes West Bay ideally suited to handle the opportunities and challenges of existing operational communities. Services include everything from operations oversight and human resources support, to occupancy management and marketing expertise. Our current operations portfolio includes:
Services focused on operational success.
At West Bay Senior Living, we're all about making your senior living community a positive experience for everyone involved—residents, employees and investors. We do that by combining time-tested practices with new and creative solutions to meet your evolving needs. West Bay offers you a customizable array of services for all types of senior living: Life Plan and rental communities, independent living, assisted living, memory care and skilled nursing care.
- Development and repositioning
- Turn-around strategies
- Various stages of occupancy development
- On-going occupancy strategies
- Marketing, advertising and public relations
- Financial management
- Strategic planning
- Operational audits